Lessons in managing visitors’ experience at the Cape Town International Jazz Festival

Authors

  • Karen Williams North-West University
  • Melville Saayman North-West University

DOI:

https://doi.org/10.38140/aa.v43i4.1330

Abstract

This article aims to determine the key success factors that are of importance from the visitor’s point of view. The study found that visitors rated the most important factor as value and quality, which included affordable day and weekend passes, effective token service, adequate ablution facilities and personnel who are trained to handle inquiries.

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Published

2011-12-16

Issue

Section

Articles

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