Expenditure-based segmentation of tourists to the Kruger National Park

Abstract

Although expenditure-based segmentation is a popular method, it has never previously been applied in the study of national parks in South Africa. The advantage of this method is that one can distinguish between different levels of expenditure markets. This article aims to apply expenditure-based segmentation of tourists to the Kruger National Park in South Africa. Only tourists per definition formed part of this study, excluding day visitors. Tourist surveys were conducted between 2001 and 2007, yielding 2904 completed questionnaires.