Key success factors of managing the Robertson Wine Festival

Abstract

The Robertson Wine Festival is one of South Africa’s largest wine festivals. The uniqueness of this wine festival is that it takes place on an existing wine route and 48 wine farms actively participate. This article presents the results of a survey conducted during the festival in June 2009, when visitors to the festival completed 450 questionnaires. The article aims to identify the key success factors of managing a wine festival. A factor analysis was used to analyse the data. The results identified seven key success factors that managers must consider when organising a successful wine festival.