Vol. 26 (2021)

Articles

• A framework for integrating social media brand communication in non-profit organisations

  Dr Christelle Swart

  1-19

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• A proposed media channel framework for integrated brand communication planning

  Cameron Belling, Dr Carla Enslin, Alec Bozas

  20-32

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• The development of a brand perception instrument for South African youth

  Caroline Muyaluka Azionya, Prof. Nina Overton-de Klerk

  33-52

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• Tricky two-some: The interplay between radio personalities' personal online identities and online personal brands

  Dr Mardi Delport, Dr Dalmé Mulder

  53-69

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• The role of participatory development communication in social cohesion: The case of Masibumbane Listeners' Club

  Sibonile Linda Khumalo

  70-85

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• Covid-19 information gaps among the disadvantaged communities: The case of the Deaf and Limited English Proficiency communities in Zimbabwe

  86-102

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• Facilitating inclusive citizenry engagement in a provincial government

  Tsietsi Mmutle, Prof. Estelle de Beer

  103-123

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• The fourth industrial revolution, loyalty intentions and the mediating roles of reputation and pre-visit experiences for the Vilakazi street precinct in Soweto

  Dr Freddy Marilahimbilu Mgiba

  124-151

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• The cultural diversity preparedness of public relations students for the public relations industry

  Jeffrey Onganga, Rifqah Abrahams, Dr Blessing Makwambeni

  152-166

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• The role of work-integrated learning in preparing journalism students for the workplace

  Tshamano Makhadi, Dr Pedro Diederichs

  167-178

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• From alienation to place-making: Overcoming creation anxiety in journalism students through blended learning

  Dr Hilke Steenkamp

  179-197

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• Legitimisation of banking transparency in the institutional field discourse in South Africa

  Dr Anna Oksiutycz, Prof George Angelopulo

  198-215

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