Communitas

Articles

• WhatsApp Business as a digital engagement tool Factors influencing success among South African small and micro-retailers

  Caroline Muyaluka Azionya, Regaogetswe Desiree Mashigo

  1-16

  • PDF
  • epub

• Towards a framework for upcycling social development projects in the circular economy The case of Upcycle Winnie McHenry

  Mariekie Burger, Matimu Gift Mabasa

  17-32

  • PDF
  • epub

• Integrating content and influencer marketing to enhance brand engagement Quantitative insights from Kenyan marketing agencies

  Charmaine Du Plessis, Paul Waititu

  33-55

  • PDF
  • epub

• Consumers’ perspectives on multiracial advertising in a South African context

  Millicent Mavimbela, Daluvuyo Lesego Radebe

  56-73

  • PDF
  • epub

• Creating a CSR master narrative through archetypes and the spectacle The case of a South African corporate advocacy campaign

  Hilke Steenkamp

  74-94

  • PDF
  • epub

• A communication framework for community-based organisations to facilitate mutually beneficial long-term relationships with supporting stakeholders

  Marné van Zyl, Elizabeth (Elbé) Kloppers, Louise Bezuidenhout

  95-118

  • PDF
  • epub

• A public sector reputation management framework for South Africa’s Eastern Cape Provincial Government

  Mgwebi Msiya, Estelle de Beer

  119-135

  • PDF
  • epub