Vol. 25 (2020)

Articles

• Star stories: using indigenous knowledge for stakeholder engagement

  Dr Anton Binneman, Dr Corné Davis

  1-17

  • PDF

• The use of traditional folk media to convey diabetes mellitus messages at public health care services

  Lesego Radebe, Dr Daleen Krige, Dr Marianne Reid, Mariette Nel

  1-16

  • PDF

• Communicative decision-making in the relationship between corporate donors and NGO recipients

  Dr Tsitsi Mkombe, Dr Estelle de Beer

  1-20

  • PDF

• Volunteer-based online information services to invisible users in underserved contexts

  Prof. Retha de la Harpe

  1-21

  • PDF

• Improving brand linkage effectiveness: Customer ratings

  Dr Abyshey Nhedzi

  1-20

  • PDF

• Fictional spokes-characters in brand advertisements and communication: A consumer's perspective

  Vuyelwa Constance Mashwama, Dr Tinashe Chuchu, Dr Eugine Tafadzwa Maziriri

  1-16

  • PDF

• The 'currency' of cultivating a green brand: Representation practices for green branding and green washing in print magazine advertising in South Africa

  Prof. Angelique van Niekerk, Dr Marthinus Conradie

  1-31

  • PDF

• Exploring heterosexual responses to lesbian and gay-themed advertisements in South Africa

  Nkosivile Welcome Madinga, Philip Broster, Andrianna Kappatos, Julia Kirr, Junaid Kader, Chandra Mophethe, Aparna Joseph, Sebastian Roodt

  1-20

  • PDF

• Gendered myths, risks and the social amplification of male rape: Online discourses

  Dr Karabo Sitto, Prof. Elizabeth Lubinga

  1-24

  • PDF

• A study of young people's use of social media for social capital in Mthatha, Eastern Cape

  Stenford Matenda, Dr Gedalla Mulliah Naidoo, Prof. Hemduth Rugbeer

  1-15

  • PDF

• Predictors of e-marketing adoption by Zimbabwean churches

  Dr Patrick Mupambwa, Prof. Norman Chiliya

  1-21

  • PDF

• Fake news, alternative facts fiction, faction – Contesting the 'true' story

  Dr Mvuzo Ponono

  1-15

  • PDF