Vol. 20 (2015)

Articles

• Paradigms, perspectives and practice of public relations and communication: implications for 'disciplined imagination' in South African scholarship

  Sonja Verwey

  1-25

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• Communicating paradigmatic intellectual orientations: the mediating role of persistent themes

  D. F. M. Strauss

  26-44

  • PDF

• The learning organisation against a ceiling: can it move beyond the barrier?

  D. F. du Plessis

  45-61

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• A strategic organisation-stakeholder relationship-building model: an external organisational-orientated perspective

  Yolandi Slabbert

  62-83

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• Brand storytelling: the case of Coca-Cola's Journey corporate website

  Charmaine du Plessis

  84-103

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• How Koo beat Coke: building a brand narrative versus traditional advertising

  104-122

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• Searcing for 'African' perspectives in South African media's discourse on Zimbabwe's challenges

  Simphiwe Sesanti

  123-139

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• Reading tabloids in Zulu: a case study of Isolezwe

  Herman Wasserman, Musawenkosi Ndlovu

  140-158

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• Parental communication about sex and motherhood trends among students at a South African university

  Beauty Makofane, Toks Oyedemi

  159-180

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• Interpersonal communication about sexuality and HIV/AIDS-related messages among South African high school learners

  Elizabeth Lubinga

  181-199

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• A future direction for HIV/AIDS communication: participation, HIV-positive celebrities and their public self-expression

  Mariekie Burger

  200-217

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