HIV/AIDS campaigns: a process model perspective

Abstract

This research emerges within the context of the rapidly raising levels of human immunodeficiency virus (HIV) infections amongst young adults and the escalation of deaths from acquired immunodeficiency syndrome (Aids). Higher education institutions represent an area where there is a congregation of young adults – the high risk age group. Based on this, this study sets out to explore how HIV/Aids campaigns are planned and managed at selected higher education institutions in South Africa. The study maintains that much can be learnt about the challenges of the planning and management process of HIV/Aids campaigns if their components are explored  from a process perspective. Based on the findings, the study offers recommendations for improving future HIV/Aids campaign planning and management at higher education institutions. It further proposes a process model for  campaign planning and management at higher education institutions.