Vol. 30 (2025)

Articles

• Town and gown convergence: Does journalism education meet 21st century media industry expectations in Nigeria?

  Peter Egielewa

  204-219

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• WhatsApp Business as a digital engagement tool Factors influencing success among South African small and micro-retailers

  Caroline Muyaluka Azionya, Regaogetswe Desiree Mashigo

  1-16

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  • epub

• Towards a framework for upcycling social development projects in the circular economy The case of Upcycle Winnie McHenry

  Mariekie Burger, Matimu Gift Mabasa

  17-32

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  • epub

• Integrating content and influencer marketing to enhance brand engagement Quantitative insights from Kenyan marketing agencies

  Charmaine Du Plessis, Paul Waititu

  33-55

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• Consumers’ perspectives on multiracial advertising in a South African context

  Millicent Mavimbela, Daluvuyo Lesego Radebe

  56-73

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• Creating a CSR master narrative through archetypes and the spectacle The case of a South African corporate advocacy campaign

  Hilke Steenkamp

  74-94

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  • epub

• A communication framework for community-based organisations to facilitate mutually beneficial long-term relationships with supporting stakeholders

  Marné van Zyl, Elizabeth (Elbé) Kloppers, Louise Bezuidenhout

  95-118

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• A public sector reputation management framework for South Africa’s Eastern Cape Provincial Government

  Mgwebi Msiya, Estelle de Beer

  119-135

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• Reimagining uses and gratifications Integrating media adoption theories for the digital age

  Aimee Viljoen

  136-155

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• On the decolonial turn: African language radio as a conduit for Setswana indigenous knowledge revitalisation on Motsweding FM’s Kgolo programme

  Tshepang Molale, Gofaone Motsamai

  156-173

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• The challenges and successes of indigenous language newspapers in South Africa The case of 'Isolezwe' and 'I’solezwe lesiXhosa'

  Luzuko Pongoma, Gilbert Motsaathebe, Abiodun Salawu

  174-186

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• The framing of climate change in the editorials of two Nigerian newspapers, 2021-2025

  Emmanuel Ikpegbu, Oguchi Ajaegbu

  187-203

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