VAN HEERDEN, N.; KOTZÉ, T.; BRUWER, J. Gender, purchase intention and sponsor image: a case study of the 2003 Cricket World Cup. Acta Academica: Critical views on society, culture and politics, [S. l.], v. 37, n. 3, p. 106–124, 2005. DOI: 10.38140/aa.v37i3.899. Disponível em: https://journals.ufs.ac.za/index.php/aa/article/view/899. Acesso em: 7 apr. 2025.