The economics of greening the Grahamstown National Arts Festival in South Africa

Authors

  • Blaise Dobson Rhodes University
  • Jen Snowball Rhodes University

DOI:

https://doi.org/10.38140/aa.v44i4.1366

Abstract

The article analyses the broad history underpinning the notion of sustainable development and its context within the events industry in South Africa. It explores the willingness of festival-goers to pay for a hypothetical recycling programme to reduce the negative externalities of the Festival. Results show that festival-goers were, on average, willing to pay an additional R2.30 per “green” ticket to fund the proposed programme. A statistical regression was used to explore the determinants of willing-to-pay. If applied to all tickets, the total willing-to-pay amount far exceeded the actual cost of the recycling programme.

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Published

2012-12-14

Issue

Section

Articles