Wildlife tourism: creating memorable and differentiated experiences

Authors

  • Nerine Bresler University of Johannesburg

DOI:

https://doi.org/10.38140/aa.v39i3.1155

Abstract

The purpose of the study reported here was to investigate whether wildlife viewing at privately-owned game reserves in South Africa creates memorable and differentiated experiences capable of extending the lifecycle of the wildlife industry. Various qualitative methods were used; 68 visitors who spent a total of 267 bed nights at various lodges adjacent to the Kruger National Park were interviewed, along with 50 influencers and role-players. Upon departure visitors were ecstatic, as the experience had been unique. They had lived in a fantasy world of the past and shared the animals’
environment for a while. The visit had satisfied their spirit of adventure, as well as their long-term fascination with seeing animals in a genuine wilderness.

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Published

2007-12-21

Issue

Section

Articles